One source of truth
Every price, order, payment and refund is decided in one place, so no storefront can ever disagree about what a customer paid.
Things Ally Marketplace Platform
One commerce engine. Any marketplace you can imagine.
Launch storefronts and multi-seller marketplaces for products or services on one shared, proven commerce core. Add new brands, sellers and markets without starting again.
- Your storefrontsWebsites and apps with their own design, pages, blogs and event calendars.
- Marketplace control roomWhere your team runs sellers, listings, campaigns, delivery and support.
- Commerce engineThe single place every price, order, payment and payout is decided.
- Shared servicesSign-in, notifications, media, monitoring, backups and AI, used by everything above.
Four layers, each with one clear job.
Why it’s different.
Most marketplace software makes you choose between one rigid store and a pile of disconnected tools. This gives you one engine with clear jobs for every part.
Many storefronts, one engine
Each brand gets its own site, design and content, and launches on its own timeline. They all share the same commerce engine.
Sell anything
Products, services, appointments and local delivery. The engine adapts to what you sell, not the other way round.
Many marketplaces, kept apart
Run several marketplaces on one platform. Each has its own sellers, staff, settings and data, fully separated.
Built for marketplaces of every kind.
- Multi-brand retail groups
- D2C brands adding sellers
- B2B distributors
- Home and local services
- Clinics and appointment booking
- Festival and event platforms
- Franchise networks
- Community and regional marketplaces
- Hyperlocal grocery and food
Four layers. Each with one clear job.
Content, operations, transactions and shared services are kept apart on purpose. That is what lets it grow without becoming a tangle.
Your storefronts
Each brand or store is its own site, launched and updated on its own schedule, with its own small content database for pages, blogs, festivals and schedules.
Marketplace control room
Seller sign-up and verification, listing review, coupons and campaigns, delivery partners, support cases and disputes. Your operations team works here.
Commerce engine
Catalogue, prices, offers, delivery charges, cart, checkout, orders, payments, refunds, tax, invoices, commission and seller payouts. Every storefront uses the same engine, so the numbers always agree.
Shared services
One sign-in for every app and role, email, SMS and WhatsApp notifications, images and documents, monitoring, backups and AI services, all shared and kept separate per marketplace.
Everything a marketplace needs.
Ready from day one, and switched on as you need it.
Seller onboarding & verification
Sign-up, document checks and approval, with each seller’s status enforced at every sale.
Listing review & catalogue
Sellers submit, your team reviews, and approved listings go live across every storefront.
Prices & offers
Seller offers and pricing, always recalculated by the engine, never trusted from the browser.
Cart & checkout
One cart across sellers, with every price, delivery charge and discount checked again at checkout.
Payments & split payouts
Take one payment and split it between sellers and the marketplace, tracked to the last rupee.
Cancellations & refunds
Policy-based cancellations and refunds that reverse payouts correctly.
Coupons & campaigns
Sellers and your team create campaigns; limits are enforced so a last coupon can’t be used twice.
Delivery partners & tracking
Live delivery quotes from your carriers, booking and tracking, with the agreed charge locked into the order.
Tax, invoices & commission
Tax and invoices per order, with commission calculated on the right basis.
Settlement & reconciliation
Seller payables, holds and adjustments, reconciled against your payment provider.
Roles & permissions
One sign-in for every app, with staff, seller and partner roles limited to their own marketplace.
Content & SEO pages
Pages, blogs, festival and event calendars that drive shoppers to the catalogue.
Products or services. It adapts.
The same engine handles very different businesses. You configure what each storefront sells and how it is delivered.
Physical products
Variants, stock, seller offers and delivery quotes from your carriers.
Services & appointments
Bookable services with schedules and time slots, sold alongside products.
Local & hyperlocal
Serviceability by area and last-mile partners for same-day or scheduled delivery.
Content-led commerce
Festivals, blogs and event calendars that lead straight into shopping.
An AI shopping assistant across every seller.
Shoppers ask in their own words and get answers from the whole marketplace catalogue, with comparisons across sellers and a hand-off to the right seller when needed.
- Grounded in the live catalogue
- Compares across sellers
- Agent-ready checkout
Start small. Grow without starting again.
The platform is built to scale with you, not ahead of you.
Grows part by part
It starts as one well-organised system and splits busy parts out only when volume demands it, so you never pay for complexity you don’t need.
Add brands without a rebuild
A new storefront or marketplace reuses the same engine, sellers, payments and operations instead of a new project from scratch.
Fails safely
If a delivery partner or payment provider is down, it never invents a price or a confirmed order. Messages retry automatically.
Your rules, enforced everywhere.
The numbers customers, sellers and your finance team see always come from the same place.
The right price, every time
Totals are recalculated by the engine at checkout. A browser can never set its own price.
Orders don’t change behind your back
Every order keeps a snapshot of the exact prices, delivery and discounts agreed.
No double charges
Payment and refund steps can be safely retried without charging or refunding twice.
Payouts you can trace
From capture to seller settlement, every step is recorded and reconciled.
Simple licensing. Affordable to start.
Choose how you want to run it. Every option is quoted up front after a short discovery call, with no surprises later.
Managed
We host and run it for you
The fastest start. We host, monitor, update and support the platform; you run your marketplace.
- Hosting, updates and monitoring included
- Backups and security patches
- Support for your operations team
Self-hosted licence
Run it on your own servers or cloud
For data-residency rules or an in-house IT team. You run it; we maintain and update the software.
- Your infrastructure, your data
- Yearly maintenance and updates
- Help with installation and handover
Build partnership
We tailor it with you
For marketplaces that need their own storefront designs, workflows or integrations, then run it Managed or Self-hosted.
- Custom storefronts and workflows
- Payment and delivery integrations
- A pilot first, then scale
Questions marketplace teams ask.
Plain answers about what it does, how it grows and how it’s licensed.
Have a challenge
worth engineering?
Start with your work email. The enquiry form takes about two minutes.
Takes you to a short enquiry form. No newsletter, no spam.
Connect. Automate. Transform.